Smart Talk Brand and Identity Case Study


At Bearfoot Graphics we love designing logos and branding identities so when we were asked by one of our long term clients to design an identity for her new business venture we of course took the project on.

The business Smart Talk is focused on providing speaker coaching and support to business professionals.

The brief

The brief was quite an open one which we enjoyed; only the name had been decided on by the client. The initial instruction to us was that the target market would be business professionals so the identity needed to reflect a professional feel and business focus but, our client was also keen to have something that had personality to it as this would be a face to face business.

Development steps

As always our initial step was to design a broad set of ideas that we felt fitted the brief. This way we were able to determine if we were conveying the right impression for the brand from the start and start to focus our direction for the design.

With client direction after our initial design stage we developed 2 ideas with changes to fonts, shape and composition.

After additional feedback a single design was chosen for more development.  With the focus being on very small details within the design, once we had perfected it, we could start to create the final brand colour palette.

The client wanted bright colours to make an impact but still remain clean and professional. The colour development process takes a while but it is a key part of the branding so this time is needed to really get it right.

Extra feedback and some final polishing saw us with the final logo design and brand guidelines; it was now on to applying the design across the collateral including letterhead, PowerPoint template, business card and website. All of which you can view here.


Our client Julie Albury had this to say about the design process and her final design….

I have worked with Bearfoot since they started 12 years ago and together we work very successfully on client projects.  This time I asked Bearfoot to design a logo for my company.  I was keen not to constrain their ideas so purposely gave an outline brief and I was really pleased when they generated an array of differing logos, all of which I liked, so choosing which ones to develop further was a tough choice.  As ever, working with the team was really easy. Throughout the logo development stage they constantly showed me alternative options and were happy to try every possible variation to make sure I was completely happy with the end result.  I absolutely love my logo it has the just right balance of professionalism and personality, and the colours are spot on for the vibrancy I was looking for.  And, as the proof of the pudding is in the eating, everyone that has seen the logo loves it too.

If you would like to talk to Julie about Smart Talk’s services please email julie@smart-talk.co.uk

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