It’s less than two weeks until the general election and a record-breaking 469,000 people registered to vote online as the deadline closed on the 20th April, yet so many people still don’t vote. So we’ve designed an infographic to help people understand the election and decide who to vote for.
In the 2010 general election 19 million Britons didn’t vote, including a hugely significant 56% of 18-24 year olds, unlike the 76% of 65+ year olds who did. To encourage young people to vote our infographic simplifies the major five UK party’s manifestos into 10 key policies in a visual format to make it easy to digest the information.
According to recent surveys one of the main reasons young people don’t vote is because they don’t understand politics and they believe it is too complicated. 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster in the brain in comparison to text, therefore due to the complex information we decided to design the piece in the style of an infographic as it simplifies the information in a visual representation which can be consumed quickly. 4/10 young people couldn’t match the leader to the correct major UK party, therefore to help viewers put a face to each party we included a photo, as well as the name, of each party leader.
Overall, using the information we’ve researched, we’ve designed our infographic in a way that will help people understand the election in an easy way, as well as encourage them to vote.
Here’s the full infographic: