Policy Royal Insurance came to us looking for an overall re vamp of their current brand. They specialise in family insurance, and are very traditional. They have a royal feel to their company in terms of the way they treat their customers and staff. They specialise in family insurance. They wanted a new modern twist that will bring them up to date in terms of design and make them a leader in their industry. It was important to them that this new identity shows the business’s heritage and traditions.
It was a challenging brief for us as we had to incorporate a new modern twist while clearly showing the company’s past experiences and heritage. This was a highly interesting project and we jumped at the challenge.
This is what we came up with…
As a company they offer various different policies, Term Insurance, Whole-of-Life Insurance, Joint Life Insurance, Family Income Benefit and Over 50s Insurance. Therefore we have come up with a colour palette that leads itself to each section and amended the logo to match each.
We also designed a business card for each section, so that people looking for a specific policy can contact the right person directly.
The same with the branded stationery…
To tie the whole brand together we have created a set of Brand Guidelines