Logo Design and Brand Refresh
We were given the task of refreshing the design of the Civil Service Live logo and keeping the brand styling within the same look and feel and framework of A Modern Civil Service.
We used the bright and vibrant Venn diagram of A Modern Civil Service as the core design behind the word ‘LIVE’. The Venn diagram of AMSC represents the three core pillars of the brand; a skilled, an ambitious and an innovative Civil Service. This diagram symbolises the inclusivity, connection and collaboration of everyone working together to deliver better outcomes for the government and it’s citizens. It was the perfect asset to incorporate into the design that would represent the event that celebrates the achievements and knowledge of everyone in the civil service.
We used this symbol throughout the branding to create bold and vibrant designs – the media pack, pop up banners, show guides and presentation show how the brand identity in action and we’ve included some design examples here for you to see.
