Origami Squid
Unique and authentic
brand identity

Design of 'stand out from the crowd' brand identity

Pop up eatery Origami Squid is all about insanely delicious, proudly traditional authentic Japanese dishes of distinctive freshness and quality, simply prepared but beautifully presented. Our brief was to create a strong brand identity which captures and reflects this brand essence, then implement it across a range of enticing marketing materials and business stationery.

By combining elements of traditional Japanese art with strong vibrant colours, and contemporary ‘Origami’ detailing we created a ‘stand out from the crowd’ brand identity, unmistakably Japanese but with an eye catching modern twist.

The logo design shows how something as simple as a piece of paper, can through skill, innovation and passion be transformed into something dazzling, something with real character.

Origami Squid engages customers across a range of marketing channels therefore it was important that the brand designs were flexible and could be employed across a range of traditional media including, branded stationery, menus, packaging, signage and uniforms as well as online through website, banners and HTML campaigns.