LOGO DESIGN
We were delighted to be tasked with taking over the redesign of the company logo for Shamraeff Holdings. Our client expressed a love of Ammonites and cogs, each having significant meaning to the brand and business. We wanted to explore designing options for both.
We first looked in depth at the Ammonite and the natural beauty of its structure – mimicking the Fibonacci sequence displayed in these perfect fossils, we tried to bring this into the designs we created, replicating the mathematically perfect spirals seen in these ancient shells.
We took a more simplistic and modern approach when working with the cog in the logo options we created, making a clean and minimalist structure which ended up being the chosen concept to represent the Shamraeff Holdings business. We created a collection of collateral included business cards and LinkedIn banner designs for the client.
